Is lyst.com scam or legitimate?

🚨 Verdict

Verdict: Legit — Long-running UK company (LYST LTD) with clear policies, active since 2003, and not flagged on malicious domain lists. It’s a fashion search/aggregator, so buying experience depends on the third‑party store you purchase from.

📋 Executive Summary

What it is: Lyst is a fashion shopping aggregator. You browse items on Lyst, but most purchases are fulfilled by partner retailers (you check out on their site or under their terms).

✅ Good signs:

23‑year domain age; registered to LYST LTD (UK) via Gandi SAS; valid TLS by Amazon; no blacklist hits
Clear company details, UK address, and detailed Terms, Privacy, and policies
Active and frequently updated site; well-known brand in fashion search

⚠️ Red flags:

Aggregator model: orders, shipping, returns, authenticity, and refunds are handled by partner stores (policies vary)
Mixed user reviews online: common complaints about returns/refunds, order cancellations, and customer service delays when issues involve third‑party retailers
Some reports of authenticity or mislisting concerns tied to certain partners (not Lyst directly). Due diligence is needed before purchasing

🔍 Introduction

If you’re wondering “is lyst.com legitimate or scam,” here’s a clear, up‑to‑date check based on site facts, history, and recent user feedback.

🧾 What We Found

About the website:

Lyst is positioned as “Your World of Fashion,” listing categories for Women/Men, with extensive brand browsing, alerts, wishlists, and “The Lyst Index” guides, plus international sites (Homepage).
It provides a dedicated help center and contact routes: customer contact form, partner applications, press email (press@lyst.com), and a whistleblowing email. Registered office: Lyst Limited, Floor 7, The Minster Building, 21 Mincing Lane, London EC3R 7AG (Contact us).
Terms note: “By purchasing any items through Lyst, you are subject to the Lyst Partner’s terms, conditions and policies.” (Terms & conditions)
Privacy Policy last revised: 12 June 2025, detailing data collection and processing across its platforms (Privacy policy).

Website history:

First seen on the web in 2003, with 10k+ snapshots, and steady activity through 2025. This indicates long-term, consistent operation.
Technical checks: domain age ~23 years; registrar Gandi SAS; organization LYST LTD (GB); TLS issued by Amazon RSA 2048 M03 for ly.st. Malicious domain check: 0 matches across 3 blacklists (not flagged).

Legal stuff:

LYST LTD incorporated in England and Wales; company number 07132083; registered office as above (Terms & conditions).
Multiple policy pages: Privacy, Cookie, Modern Slavery Statement, s172 statement, Responsible Sourcing, Code of Conduct, IP policy—these are typical of established companies.

What others say:

Trustpilot shows mixed, recent reviews: many users praise selection and price alerts; complaints focus on returns/refunds and responsibility between Lyst and partner retailers (Trustpilot – Lyst).
Sitejabber also has a mix of positive and negative experiences, often about shipping delays or cancellations by partner stores and customer service response times (Sitejabber – Lyst Reviews).
Reddit discussions commonly say Lyst is legit as an aggregator, but warn to vet the actual retailer before buying. See community threads and recent posts via search (Reddit search: “Lyst legit”, Reddit r/Scams search: “Lyst”).
Third‑party risk/scam checkers generally show no outright red flags for the domain itself, but remind shoppers to verify the seller.

🤔 Should You Trust It?

Is lyst.com a scam? No. Lyst is a legitimate UK company and a long-running fashion search/aggregator. The main risk is not the platform itself, but the specific partner store you buy from. Experiences can vary widely. Read the retailer’s ratings, return policy, and authenticity guarantees before you pay.

🎯 Final Verdict

Verdict: Legit

Simple advice:

Check who the actual seller is on the product page. Read their return/refund policy and reviews.
If a price looks too good to be true, be careful. Compare on the brand’s official site.
Pay with a credit card or PayPal for strong buyer protection.
Keep screenshots of the listing, seller name, price, and policies.
Track your order and inspect on arrival. If there’s a problem, contact the retailer first, then Lyst support via the Contact Form.
For expensive items, verify authenticity with the brand or a trusted authenticator.
If you’re unsure, search “is lyst.com legit or scam?” and read recent user experiences on Trustpilot and Reddit.