Is zulily.com scam or legitimate? - ScamRaven

🚨 Verdict

Verdict: Suspicious — Real brand with long history and a 2025 relaunch, but recent mixed reviews and policy/branding inconsistencies mean you should shop with caution.

📋 Executive Summary

What it is: A flash-sale e‑commerce site offering limited-time deals on apparel, shoes, home, beauty, and kids’ items. The site presents itself as the “New Zulily,” relaunching in 2025 under Monument Pass Inc. (dba Zulily), with operations in St. Paul, Minnesota.

✅ Good signs:

15+ years domain age, valid HTTPS, and not on the malicious domain lists checked
Detailed on-site Terms, Privacy, CCPA, returns/shipping pages
Multiple trusted payment options listed (e.g., credit cards, PayPal, Shop Pay)
Large, long-running brand with extensive web history and active site content

⚠️ Red flags:

Recent relaunch with ownership/branding changes (mentions of “Monument Pass Inc., dba Zulily” and “Proozy” across policy pages), which can confuse consumers
Historic shutdown/bankruptcy period and prior waves of complaints in recent years
Ongoing mixed third-party reviews in 2024–2025 about slow shipping, cancellations, returns, and customer service
Flash-sale model commonly leads to longer shipping times, sell-outs, and stricter returns

🔍 Introduction

In this investigation, we examine whether zulily.com is legitimate or a scam.
This report explores if zulily.com is safe, trustworthy, or fraudulent.

🧾 What We Found

About the website:

The site markets daily/limited-time deals on fashion, home, beauty, and kids’ products, with large markdowns (e.g., “Up to 70% off,” “Up to 80% off”) and a rolling set of “New Today” and “Ends Soon” events. See homepage: Zulily | Daily Deals on Fashion, Home, Kids’ Items & More.
The “About Us” page states: “Welcome to the New Zulily — We’re back—and better than ever,” highlighting a relaunch with faster shopping, smarter personalization, and stronger brand partnerships: About Us – Zulily.
Contact/footer indicate operations in St. Paul, Minnesota, USA, and list many payment methods (Amazon Pay, Apple Pay, Google Pay, PayPal, Shop Pay, Visa/Mastercard, etc.): Contact Us – Zulily.

Website history & changes:

Domain longevity and activity: First seen in 2009, with very high historical activity and ongoing snapshots through 2025 (42,046 total snapshots; strong activity in 2020–2023; lighter but present in 2024–2025), indicating a long-standing and currently active domain.
The on-site “About” page confirms a relaunch in 2025 (“We’re back”), consistent with a brand revival after a quieter period.
History data (Wayback-derived): first seen 2009-12-16; last seen 2025-10-11; activity counts per year show heavy use in 2020–2023 and continued presence in 2024–2025.

Ownership & legal details:

WHOIS: Registrar GoDaddy.com, LLC; organization privacy-protected (Domains By Proxy, LLC), US; created 2009-12-10; updated 2025-03-20; expires 2032-12-10.
TLS: Valid certificate for “zulily.com” issued by “WE1.”
Malicious domain checks: Not flagged.
On-site policies indicate Monument Pass Inc., dba Zulily, with an Effective Date June 2025 and Updated Date Sept 23, 2025 for the Privacy Notice; CCPA and Terms pages are present. Note: Some policy pages include “Proozy” references, suggesting shared operations or templating with a related retailer:

What others say:

Trustpilot: Recent reviews remain mixed, with multiple 1-star reports in 2024–2025 referencing shipping delays, cancellations, and returns frustrations, alongside some positive notes on deal pricing. See: Trustpilot – zulily.com reviews.
Sitejabber: Similar mixed sentiment, including complaints about delivery times and customer service, and some praise for low prices and unique finds: Sitejabber – zulily.com.
BBB: Check current standing, complaints, and any alerts in your region: BBB: Zulily.
Reddit: Recent 2024–2025 community threads ask about the relaunch and share mixed experiences post-return. See this live search of recent discussions: Reddit search: “Zulily 2025”.
Scam analysis sites: Current automated trust checks show the domain as established and not obviously malicious, but they do not replace user reviews or buyer protections. Example: ScamAdviser – zulily.com.
News/context: Earlier press covered Zulily’s shutdown period in late 2023 before its “we’re back” messaging in 2025. For historical context: GeekWire – Zulily shuts down.

Note: This section includes recent web search results for user reviews, complaints, and community discussions.

🤔 Should You Trust It?

Is zulily.com a scam?

Based on the technical checks, long history, and active on-site policies, zulily.com is not presenting as an outright scam or a malicious domain.
However, due to the brand’s recent relaunch and the on-site policy/branding inconsistencies (mentions of “Proozy” and Monument Pass Inc.), plus ongoing mixed third‑party reviews about shipping, cancellations, and returns, we rate it as “Suspicious.”
If you try it, use strong buyer protections and start small. This is a cautious “zulily.com review” for shoppers asking, “is zulily.com legit or scam?”

🎯 Final Verdict

Verdict: Suspicious

Advice:

Pay with a credit card or PayPal for strong chargeback protection.
Start with a small “test” order before you spend more.
Read the returns and shipping policy carefully before buying: Returns/Shipping – Zulily and linked policy pages.
Screenshot product pages, prices, and promised delivery dates.
Be wary of “too good to be true” discounts and time-limited pressure.
If delivery is late or the item is not as described, contact support promptly and set a reminder for your chargeback window.
Consider trusted alternatives for urgent or high‑value items.

📚 References & Sources

On-site pages: